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- Rolex: A Name that Everybody Knows
Rolex is a brand that every watch lover – American, Chinese or Russian – recognizes. This recognizability is one of the secrets of the company’s success. Rolex watches are something beyond simple time measurement instruments – first of all, they are status symbols. The appeal of a luxury Rolex watch is not in how good it tells time – it is as functional as a cheap one – but in the style with which it does it.